Same drill as before...
Attached image(s)
I have to agree with a fellow poster. The name should be attached to your name somehow. It speaks volumes about you and your work. For the sake of playing a little I have tried my hand at this game.
To be honest, I'm even critiquing my own ideas as I spell them out
Bernardi Classics (Drab)
OR
Restorations Unlimited (ZZZZzzzzz)
OR
Rust-O-rations Unlimited (just kidding)
OR
DeBernardi's Vintage Restorations (better)
OR
DeBernardi AutoSports LLC. ( jury is still out)
OR
DeBernardi Ltd. ( Getting warmer )
"Purveyors of German Auto Classics"
or
"Purveyors of German Classic Restorations"
OR
Exklusiv Restorations Inc. ( Nah... )
OR
Klassisch Konnections LLC.
"Purveyors of German Classic Auto Restorations"
OK I'm tired.....
QUOTE (McMark @ Jan 2 2005, 06:33 AM) |
Same drill as before... |
Put Automoblie in front of engine building and move your name to just below Steel, but centered, highlight your name in a darker color
D e B e r n a r d i
Classic Restorations and Customs
Your last name has a nice "exotic" ring to it, so exploit that
QUOTE |
Your last name has a nice "exotic" ring to it, so exploit that biggrin.gif |
Yeah, good Italian name doing restorations on German cars. Go for it.
I like the idea of using your name, it's unique and will look good along the lines of something like Jeroen said.
QUOTE (Rhodes71/914 @ Jan 2 2005, 08:26 AM) |
I like the idea of using your name, it's unique and will look good along the lines of something like Jeroen said. |
Yep, keep your name and work from there.
QUOTE (Lawrence @ Jan 2 2005, 11:44 AM) |
Vintage Dreams Recrafting Automotive Excellence |
QUOTE (Jeroen @ Jan 2 2005, 05:04 AM) |
D e B e r n a r d i Classic Restorations and Customs Your last name has a nice "exotic" ring to it, so exploit that |
QUOTE (airsix @ Jan 2 2005, 01:29 PM) | ||
I agree. In fact, if we were casting ballots that one right there gets my enthusiastic vote. |
*sigh*
I've said my name all my life, so I've heard it a million times. I guess that's why I have been reluctant to use it.
QUOTE |
D e B e r n a r d i Classic Restorations and Customs |
Mark, forget my prior emails. I like Jeoren's suggestions. Like it or not, your name IS already "out there", it will only become more recognized as your business takes off, which it will in very short order.
I guess the question is, how dumbed down do I have to make it? I have to assume a certain level of previous information. If you have my card you probably know I work with cars. I don't plan on hiring a plane to drop them from the sky. Some people think, "the dumber the better". I feel that at a certain level I'll start to look stupid. I don't need to point out the obvious to people or I seem stupid.
The only bad thing about using your name is if you get big and the share holders kick you out you can lose the rights to your name. Remember back when Boyd Codington was fat. He went public and got kicked out by the board . Probably for those dumb shirts he has on all the time. Thats why Boyds wheels had no conection with him for awhile. He may have bought his way back in but I think thats why its Codingtons garage now and not just Boyds.
QUOTE (Jeroen @ Jan 2 2005, 05:04 AM) |
D e B e r n a r d i Classic Restorations and Customs Your last name has a nice "exotic" ring to it, so exploit that |
QUOTE |
Carl Posted on Jan 2 2005, 02:33 PM -------------------------------------------------------------------------------- QUOTE D e B e r n a r d i Classic Restorations and Customs This is very good but it doesn't say what classics are restored or customized. It could be homes, furniture, whatever. Maybe change the bottom line to Auto Restorations and Customs? "Car" is shorter than "Auto" but it doesn't sound as elegant. To me, the word "Classic" isn't so necessary with "Restorations" there. I like Lawrences' idea with Vintage but, in an area with a lot of wine production, that may be confused with something to do with the wine industry. The use of your last name is a plus. |
Sounding like a broken record....I like the sound and look of DeBernardi.
How 'bout:
D e B e r n a r d i
Custom Auto Steelwerks
Or maybe:
D e B e r n a r d i
Custom Auto Restorations
QUOTE |
... I guess the question is, how dumbed down do I have to make it? |
What is your target market? What classics are you capable of restoring? I know what "Rabys Aircooled Technology" deals with (for example).
Just make sure you like the name you go with. You won't want to change it mid-stream.
Mark,
I think you should include your first name. Your clients will always call/remember you by your first name. Maybe initials like "MdB" in a designed logo with your full name under it.
Definitely include "automotive" or "motor". Keep your services less specific unless you really only want to promote restorations, engine rebuilds, and only on German cars. Try words like "Werks", "European", "unique", or "vintage". I don't like "custom" but it is a common description.
Felix
QUOTE (Jaiderenegadesimpson V8 914 @ Jan 2 2005, 08:58 PM) |
Mark, I think you should include your first name. |
I haven't seen anyone mention it yet, but I would recommend using your last name.
QUOTE (Meredith @ Jan 2 2005, 10:05 PM) |
I haven't seen anyone mention it yet, but I would recommend using your last name. |
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