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> NPC: Should Daimler dump Chrysler?
Charles Deutsch
post Oct 21 2003, 10:15 AM
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So far, the whole DaimlerChrysler thing hasn't been working out too well http://story.news.yahoo.com/news?tmpl=stor...mlerchrysler_dc . I, personally, never understood why a premium, German, luxury automaker would buy the company that brought us the K-car. IMO, Mercedes should dump Chrysler the same way BMW dumped money-bleeding Rover.
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jonwatts
post Oct 21 2003, 10:29 AM
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I hear they're bringing back the K-car.

Motto: Moving the Master Race into the 21st Century
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Charles Deutsch
post Oct 21 2003, 10:51 AM
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http://www.usatoday.com/money/autos/2003-1...-mercedes_x.htm

Publicly, Mercedes executives say their plans have not been affected by
Chrysler's cash burn - estimated by analysts at more than $1 billion this
year. But privately, executives say Mercedes is slowing down technological
innovation, its hallmark for the past century. Furthermore, efforts to wring
out more savings through joint purchasing efforts with Chrysler and other
brands seem to be hurting Mercedes' quality.

That's Mercedes biggest problem now. In a recent survey of German car owners
conducted by Auto Motor und Sport motoring magazine, Lexus, Porsche, Honda
and BMW captured the four top slots, while Mercedes came in 17th. In J.D.
Power and Associates' 2003 U.S. vehicle dependability survey, Mercedes sank
to 26th place, from 16th a year ago.

"It's such a stark contrast to where they had been. In 1990, they were No.
1," said Brian Walters, J.D. Power's research director. "They just haven't
been able to keep up with the likes of Lexus and Toyota as a whole."
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kdfoust
post Oct 21 2003, 11:01 AM
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I think Mercedes' slide started when they dropped the "Engineered Like No Other" from their advertising in the early '90s. They wanted to become a warm and fuzzy Mercedes...I don't think so. One of my old-school Mercedes collector buddies calls them "Uncle Merciless" and appropos nickname for Mercedes prior to the 90s.

Kevin
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Charles Deutsch
post Oct 21 2003, 11:03 AM
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I blame Andy for Germany's decline. (IMG:style_emoticons/default/laugh.gif)
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Mueller
post Oct 21 2003, 11:08 AM
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QUOTE
that brought us the K-car


if you did your research you'd find that the K car is what saved Chrysler from certain death, it also helped you and I and all consumers by offering at time unheard of car warrenties which started a trend
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Charles Deutsch
post Oct 21 2003, 11:14 AM
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You're right - it was a marvelous piece of, um, engineering.
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jnp914
post Oct 21 2003, 12:01 PM
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One of the factors that made Chrysler attractive to Mercedes was the same thing that made AMC attractive to Chrysler: JEEP.

Jeep was a huge cash cow for Chrysler. One of the first things the Naz..... uhhhh Mercedes management accomplished was the looting of Chrysler's cash reserves. A huge chunk of which was from Jeep.

Now, Jeep is being cheapened by Chrysler. The hardcore capability is being slowly leached out, replaced by the likes of the Liberty. Yeesh. I am on my 9th Jeep product (YJs, TJs, XJs) and the Liberty reeks of RAV 4. But it is a money maker for Mercedes, and it costs less to make.

Expect to see whatever remains of Chrysler less Jeep spun off to someone like Hyundai.
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SirAndy
post Oct 21 2003, 12:06 PM
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QUOTE(Charles Deutsch @ Oct 21 2003, 10:03 AM)
I blame Andy for Germany's decline. (IMG:style_emoticons/default/laugh.gif)

why do you think i had to leave? (IMG:style_emoticons/default/laugh.gif)
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Charles Deutsch
post Oct 21 2003, 12:08 PM
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(IMG:style_emoticons/default/idea.gif) So that's why California has such big problems now ...
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Mueller
post Oct 21 2003, 12:11 PM
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call me strange, but I like my Hyundai !!!!
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Charles Deutsch
post Oct 21 2003, 12:12 PM
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The Stellar, right?
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Pnambic
post Oct 21 2003, 12:25 PM
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I thought I remembered that one of the big reasons that Daimler bought Chrysler was to obtain the manufacturing facilities already present here in the US thus getting around a lot of the taxes and tariffs and such incurred from shipping overseas.
(IMG:style_emoticons/default/confused24.gif)
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Hi_Fi_Guy
post Oct 21 2003, 12:26 PM
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Chysler Jeep is the devil. I am in the middle of a huge nightmare with them. I used to be a Jeep enthusiats and have owned several Jeeps but if and when my ordeal with Chrysler Jeep is ever over I will never purchase another Chrysler product ever. Unfortunately I may have to extend that sentiment to Mercedes as well.

GM, Porsche, Land Rover, BMW, & Harley Davidson have always treated me with respect when dealing with any aspect of the ownership process... finance, sales, service, etc. Chrysler is simply trying to milk the Jeep enthusiats for all it can.

Jeep can burn.
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jnp914
post Oct 21 2003, 12:32 PM
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You can rip Jeep, but please keep in mind that every time Jeep scratches its ear it is Adolph, Jurgen and Manfred yanking the string.
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SirAndy
post Oct 21 2003, 01:21 PM
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QUOTE(Charles Deutsch @ Oct 21 2003, 11:08 AM)
(IMG:style_emoticons/default/idea.gif) So that's why California has such big problems now ...

yepp, Arnold and me are taking over ... one state at the time ...
world-domination, finally it's within our grasp again.
conspiracy of the germs, ehr... Germans I mean.
(IMG:style_emoticons/default/happy11.gif) (IMG:style_emoticons/default/happy11.gif) (IMG:style_emoticons/default/happy11.gif)
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need4speed
post Oct 21 2003, 01:28 PM
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Daimler bought them for the same reason any company buys another.

To eliminate competition.

The only question is - who's next? Ford? or GM?
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jnp914
post Oct 21 2003, 01:53 PM
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Competition? With what Benz products?

That would mean Mercedes would be moving down market. At the time Chrysler was sold, there wasn't one Chrysler branded car that any potential Mercedes buyer would buy. No overlap. None.

The most desirable products Chrysler had to offer in Europe were some minivans, the Viper, only Dodge did not exist in Europe so it was branded Chrysler, and Jeep.

If the only thing Mercedes wanted was to eliminate competition, it could have just sat back and watched Toyota devour Chrysler whole. Nothin' left but scraps. And it would have been a whole lot cheaper for Mercedes, when you consider what a millstone Chrysler turned out to be.
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J P Stein
post Oct 21 2003, 02:37 PM
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Big companies do stupid things.....cause they're now run by bean counters.

Boeing bought MacDonald-Douglas....worse yet, they allowed the Mac people to infiltrate the Boeing management system.....these are the same folks that rand MickeyDoug down the tubes by not investing in new products. Figure that one out (IMG:style_emoticons/default/confused24.gif)
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Charles Deutsch
post Oct 21 2003, 02:55 PM
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QUOTE(need4speed @ Oct 21 2003, 12:28 PM)
Daimler bought them for the same reason any company buys another.

To eliminate competition.

The only question is - who's next? Ford? or GM?

Before their merger, Mercedes and Chrysler were probably the two auto companies that had the least product overlap. If I remember right, one of the stated reasons for the merger was that the combined company could save money sourcing and sharing parts, blah, blah, blah. At the time of the merger, Chrysler was actually the most profitable of the US car companies and I guess Daimler thought they would diversify, I dunno.
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