Promotions and Sponsorship Options

[JeffBowlsby]

Steve Stromberg is heading up this effort, but as many of us that can help the better the event will be. Steve, we haven't talked about specifics, but here are some of my thoughts on how to proceed.

* We need to create flyers, once certain particulars are known. Flyers can be 1/2 sheets of 8.5 x 11 with the pertinent information, website address, dates, etc.

* The flyers should be downloadable from the website, so people anywhere can print and distribute them.

* I would like to see flyers at as many locations as possible to attract potential attendees - Parts shops, service shops, Ottos, Pelican, Tweeks. Especially in the Bay Area, SoCal and PNW, where our biggest draws will be from.

* I would like flyers to be distributed at upcoming P-Car events between now and then - AXs, swaps, maybe get a booth? What events are scheduled?

* Everyone at 914Club, Rennlist and Pelican BBS should know about the event, be able to download, print and hand out flyers to every 914 they know of or come across.

* Also, I have this thought of posting an eBay ad for the event. The ad would read as selling a discounted admission and point to the event website. I dont care if there are no bidders, but at least it might attract a few attendees. Believe it or not there are still tons of 914 owners who do not participate in our 914 BBS, and only hang out on eBay, so they are not even aware of the event, and I would like to reach them.

* Potential sponsors should be contacted for donations - cash and giveaway items. Bigger donations can be rewarded with print advertising in the event brochure, on the Rallye Shields, and verbally at the event. I hope we can get a sponsor(s) to pay in full for major items ( the Rallye Shields, the Box lunches for the Monterey Tour, The 9:14 Breakfast etc) to minimize our cost and attract better attendance. I dont think any of these will be super expensive individually.

Comments?



I will edit this first post more to include all plans for promoting the event and getting sponsorships soon. Please be sure to check all the first posts for threads I have started from time to time for updates, because I do edit them to keep them current.

[JeffBowlsby]

Promotions and Sponsorships

Meister Steve Stromberg

FLYERS

We need flyers! I envision a flyer which is 1/2 size of an 8.5 x 11 inch sheet (2 per page), easily printed and copied. I would like to make these flyers available as a download off the event website for anyone and everyone connected to the event to distribute. We can then all distribute them to 914 service and parts outlets, and personally at other P-car events that might draw 914 owners and simply hung onto other 914s we see on the street between now and June.

The flyer should have basic information: The logo and website address, contact information, event highlights and that’s about it. All information needed is on the event website already. Sean, can you tackle this and make us a flyer? We needed it yesterday…

BANNER AD

Sean can you also do a banner ad, or maybe we can just use the event logo with a link? If we had a banner ad, hopefully we could persuade the other 914 sites and parts vendors to include it on theit website.

SPONSORS

As far as sponsors go we can solicit sponsors and offer them print advertising on the event website, in the event brochure or on the Rallye Shields and verbal recognition at the 914 Breakfast and awards ceremony to pay for or offset the costs of:
* $600 Awards trophies and certificates
* $500 Brochure printing costs
* $600 Rallye Shields for each participant
* $750 Farewell Party food
* $800 Photography
* $1200 9:14 Breakfast
* $1500 Autocross

My thinking Steve is that if a company buys the Rallye sheilds for instance, their copany logo qwill be oi the shields. If they buy the AX, it will be called "the 914Club AX, sponsored by _____ Co", so they get direct correlation of the item to their sponsorship. Steve, you coordinate all sponsorships i.e. there should not be more than 1 sponsor for each type listed. Paid sponsorships will directly defray the registration cost charged to attendees. All sponsorships must be committed to NLT than March 15th, 2004 and paid within 30 days. An invoice will be sent to sponsors.

Sponsors will need to submit camera ready and preferably digital artwork. Printing will be black and white, but for a generous sponsorship, we could do the event brochure in color. Larger sponsorships will receive larger ads and more verbal publicity. All sponsors are invited to attend the 914 WCC 2004, with paid registration, for personal representation.

DONATIONS

We can also solicit donated NEW items for the goodie bags and for random door prizes. It would be great to give each attendee, in their goodie bags, 914 stuff from a generous vendor, and a few special door prizes throughout the event. We’ll draw car numbers out of a hat. They should be items applicable to any 914 owner…gift certs, discount coupons, car care, common 914 parts, print catalogs, business cards…be creative.

Any donated items, or anything that needs to go into the goodie bags can be sent to me directly from the sponsors and vendors. I can have them organized and stuffed into the goodie bags by local volunteers, that way Steve, you wont be hassled with transporting all this stuff and coordinating it at the last minute right before the event.

914 West Coast Classic 2004
c/o Jeff Bowlsby
3237 Julio Avenue
San Jose, CA 95124