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> subaru conversion kit??
mike373
post Nov 8 2005, 02:42 PM
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Anybody think a full conversion kit will be available in the near future, that will have everything you need to do a suby engine conversion. Meaning clutch, adapter, radiator, pre-fabricated engine mount. Basically everthing needed to bang it out. Im starting to fantisize about the suby 2.5 liter engine in my 914....


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lapuwali
post Nov 9 2005, 05:32 PM
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Not another one!
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I'd have to disagree.

There's presumably a reasonable market for people who wish to just buy this stuff who can't or won't make it themselves. If such a market didn't exist, there'd be little point in making the kits in the first place.

Now, if someone else comes along and copies your kit and starts to sell it, you have to beat them not with secrecy (which doesn't work for long), but with good support, good craftsmanship, and GOOD MARKETING. If you have good marketing, you'll even beat a guy that's undercutting your price significantly. How many people buy Coke or Pepsi instead of the cheaper store-brand cola? Indeed, really good marketing usually trumps even good support and good craftsmanship, at least for awhile. Ever tasted Red Bull? The stuff is crap, but they sell it for $2 a can, and have so much money to throw around they now own TWO Formula One teams. That's 100% good marketing.

Marketing is hard, and it's a part of the business that most businesses get wrong. You guys are doing something right, because if you ask any 914 owner "where can I get a V8 kit", the answer 90% of the time will be "Renegade Hybrids". That kind of brand recognition takes awhile to build up, and once it's in place, it's hard for competitors to work around.

However, once a brand is damaged, it's hard for that brand to recover. Your secrecy is, IMHO, damaging to you. Hiding it from view prevents people who might not buy it, but may recommend it to others, from doing that. I certainly wouldn't buy something that pricey and that hard to ship back w/o seeing it first.
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mike373   subaru conversion kit??   Nov 8 2005, 02:42 PM
lapuwali   Renegade has one available now, or very soon. The...   Nov 8 2005, 03:05 PM
Mueller     Nov 8 2005, 03:06 PM
Mueller   it couldn't hurt to ask for a discount on the ...   Nov 8 2005, 03:08 PM
mike373   Does that radiator only come as the front mounted ...   Nov 8 2005, 03:35 PM
Mueller     Nov 8 2005, 03:44 PM
Porcharu   I plan on making a Suby kit. I am fairly serious ...   Nov 8 2005, 04:54 PM
TonyAKAVW   I'm predicting that many people will be sellin...   Nov 8 2005, 05:23 PM
MidEngineFun   Lurker here finally posting The Subaru moto...   Nov 8 2005, 06:18 PM
BIGKAT_83   I have yet to see a picture of the renegade suby e...   Nov 8 2005, 06:23 PM
lapuwali     Nov 8 2005, 07:32 PM
Porcharu   I don't know when I will have a "kit" ready, b...   Nov 9 2005, 12:32 AM
plymouth37   the renegade kit is all round mandrel bent tube, c...   Nov 9 2005, 01:12 PM
Marty Yeoman   Can someone answer what happens to the cabin heat ...   Nov 9 2005, 02:58 PM
Mueller     Nov 9 2005, 05:19 PM
Aaron Cox   im sure you can run a heater core and a blower upf...   Nov 9 2005, 05:22 PM
Mueller   you mean cabin heat for comfort and use?? I wasn...   Nov 9 2005, 05:23 PM
Marty Yeoman     Nov 9 2005, 05:32 PM
Mueller  
  Nov 9 2005, 07:44 PM
andys  
  Nov 9 2005, 11:50 PM
mike373   Srbliss......If your kit is less than renegade...   Nov 10 2005, 03:03 AM
guiltless   It seems to me that the obvious choice for a highe...   Nov 10 2005, 03:57 AM
mongrel-gs   Heat was one of the first things I though about wi...   Nov 10 2005, 06:40 AM
jsteele22     Nov 10 2005, 11:54 AM


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