914s FS: Views on Pelican beets the 914club?, How come? Options

[JeffBowlsby]

I posted the identical ad in the classifieds yesterday at the same time, for several 914 LE cars. In the last 24 hours:

540 views on PP: http://forums.pelicanparts.com/showthread....threadid=300091

160 views on 914club: http://www.914world.com/bbs2/index.php?showtopic=59258

A factor of more than 3 times the traffic.

Most of their P-car FS ads show much higher view counts than ours...Any ideas why? (IMG:style_emoticons/default/confused24.gif)

[Eric_Shea]

i don't think that's entirely true. a *lot* of porsche owners are interested in other porsche models as well.
especially a somewhat rare LE is certain to draw some attention from non-914 owners ...

the pool of people to draw from, at any given time, is much larger on PP than it is here.

i disagree with you that only 914 *owners* will look at 914s for sale ...

Opa nailed it. I work with web numbers and advertising all day long.

With a dedicated product (914 only), or sometimes coined as an extreme vertical market, our site stacks up nicely if not better than PP and others. Out of the number of Porsches sold, how many were 914's and their derivitives? Now, what percentage is that of the whole. Better yet, (and to be more fair) what percentage is that 119k of all the 911's through say... 1989.

Now, let's look at the fact that PP is a successful storefront and a BB and a content site and, and, and...

Another great point that Elder Opa brought up is 914 "Owners" might not be your best target market when selling a 914. How many newbies do we see here every week saying "I've wanted one since I was in college and I finally got my first 914!". Then we find out they got raked over the coals because they didn't check here first.

Another problem is that damn Pete Stout (you know.. the guy who drives a truck and wears a P-O-R-S-C-H-E cap). He keeps printing cool stories about 914's and all the other Porschie-people are now wanting one.

Finally... everyone here knows LE's are just 74's with a paint job and over there, you can probably fool a few tail-draggers into paying $25k for one (IMG:style_emoticons/default/w00t.gif)

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