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> OT: Do you like this name? - Part II, Here we go again...
Pnambic
post Jan 2 2005, 10:34 PM
Post #21


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Sounding like a broken record....I like the sound and look of DeBernardi.
How 'bout:

D e B e r n a r d i
 Custom Auto Steelwerks


Or maybe:

D e B e r n a r d i
 Custom Auto Restorations


QUOTE
... I guess the question is, how dumbed down do I have to make it?

Well, that depends on your target audience. You're not really shooting for the soccer mom crowd, or the over sixty school librarian so you may have a bit more leeway here. You need creative and most importantly, memorable. Clever alternative spellings and alliteration can be very effective, but you can also easily go too far there. Its a tough balance. When you narrow it down, post a poll and I'm sure you'll get plenty of "expert opinions" from everyone here. (IMG:http://www.914world.com/bbs2/html/emoticons/wink.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/biggrin.gif)
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swood
post Jan 2 2005, 10:43 PM
Post #22


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What is your target market? What classics are you capable of restoring? I know what "Rabys Aircooled Technology" deals with (for example).

Just make sure you like the name you go with. You won't want to change it mid-stream. (IMG:http://www.914world.com/bbs2/html/emoticons/cool.gif)
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neo914-6
post Jan 2 2005, 10:58 PM
Post #23


neo life
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Mark,
I think you should include your first name. Your clients will always call/remember you by your first name. Maybe initials like "MdB" in a designed logo with your full name under it.

Definitely include "automotive" or "motor". Keep your services less specific unless you really only want to promote restorations, engine rebuilds, and only on German cars. Try words like "Werks", "European", "unique", or "vintage". I don't like "custom" but it is a common description.
Felix
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airsix
post Jan 2 2005, 11:45 PM
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QUOTE (Jaiderenegadesimpson V8 914 @ Jan 2 2005, 08:58 PM)
Mark,
I think you should include your first name.

Nah... Just go with De Bernardi. Then later, when you get big and design and build your own cars you can call the first one the "Mark I" and the next one the "Mark II" and so on. (IMG:http://www.914world.com/bbs2/html/emoticons/laugh.gif)

Seriously though, Yaroon nailed it.

Ben M.
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Meredith
post Jan 3 2005, 12:05 AM
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I haven't seen anyone mention it yet, but I would recommend using your last name. (IMG:http://www.914world.com/bbs2/html/emoticons/wink.gif)
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SirAndy
post Jan 3 2005, 12:09 AM
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QUOTE (Meredith @ Jan 2 2005, 10:05 PM)
I haven't seen anyone mention it yet, but I would recommend using your last name. (IMG:http://www.914world.com/bbs2/html/emoticons/wink.gif)

ah, another snot-nosed punk kid ...

(IMG:http://www.914world.com/bbs2/html/emoticons/aktion035.gif) (IMG:http://www.914world.com/bbs2/html/emoticons/biggrin.gif) Andy
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